With a mobile app turning into a great deal, more sensible speculation for a little business to swallow the future looks extremely positive.
Nowadays, Mobile App Development is rapidly growing worldwide. More and more consumers rely on their mobile devices for personal and business use. When it comes to attracting and retaining loyal users for mobile apps, there’s another group of competitors you probably haven’t been watching, every other app in the app store. Any app that’s dedicated to creating a delightful user experience is now the one you’ll need to measure up to. For Eg: when users are checking the balance in their bank account, they’re not comparing their experience with other banks, instead they compare with various apps like HDFC Chillr App, SBI Buddy App and so on…
That’s a little scary, right? The good news is that although your list of competitors just got a lot bigger, your opportunity to win the trust and loyalty of your target users has become even greater as well.
Day by day users getting more familiar with various apps. Why you need to look beyond your traditional competitors to stay at the head of the mobile app race ? Here it is explained how it can be achieved, Uber made it so natural to get a ride that no one takes a taxi anymore, they just book “Uber.” The company has taken a necessary evil (grabbing a cab) and turned it into something we enjoy. We humans are smart junkies and once we have that taste, we search for additional.
Our mobile devices are so easily accessible that we are now trained. We expect an immediate response and don’t wait. If an app is moving slow or if users can’t get what they want, they ditch that app and move to another.
Moral is competitors aren’t the companies that provides similar product. But the Mobile apps like Uber and Ola are competing each other for user acquisition & engagement.